Too often, environmental actions amount to little more than empty words or the addition of a green shade to a brand’s color palette. This time, we wanted to make sure that nothing would remain a mere façade.

Anyone can talk about responsibility. Actions are what matter. That’s why we purchased 10.5 hectares of forest in Kainuu—an area with exceptionally high natural values. The entire forest will be designated as a private nature reserve. The protection is permanent.

Every project you order from us supports this initiative and directly contributes to the protection of the forest. Follow our channels to see how this project progresses.